In the recent past, marketing has evolved as the most important strategic function for global organizations. In fact, marketing is now becoming an integral part of organization’s long-term strategy, unlike an isolated line function as seen before. Marketing has soared beyond selling products and services to focus on creating the right customer experiences in real-time. This evidently possible as marketing teams across the globe continued to adopt emerging MarTech tools, CRM systems, marketing automation, personalization techniques and advanced analytics. All this is becoming even more relevant with technology trends like Artificial intelligence and machine learning aiding to the success of MarTech tools available in the market.
This white paper will give a detailed insight on how marketing teams should gear up for transformation in 2018. Leverage new age digital tools and customer engagement techniques to improve conversations, enhance customer engagement, and achieve revenue goals.