Marketing has evolved into an important strategic function for global organizations. It is now becoming an integral part of many organizations' long-term strategy, rather than an isolated line or business support function. Marketing has also expanded beyond selling products and services to focus on creating the right customer experiences in real-time. This has become possible as marketing teams across the globe adopt emerging MarTech tools, CRM systems, marketing automation, personalization techniques and advanced analytics. Technology trends like Artificial intelligence and machine learning are now further aiding the success of MarTech tools available in the market.
This white paper provides detailed insight on how marketing teams should gear up for transformation in 2019. Leverage new age digital tools and customer engagement techniques to improve messaging, enhance customer engagement, and achieve revenue goals.