Explore how we helped Wendy’s effectively manage digital content across marketing channels at scale

May 15, 2018
Wendy\'s

About Our Client

Dave Thomas opened first restaurant in 1969 in Columbus, Ohio. Now, the world’s third largest quick-service hamburger company, with 6,500+ franchise and Company restaurants in the U.S. and 27 other countries and U.S. territories worldwide.

When other restaurants were using frozen beef and mass-producing food, Dave developed an innovative method to prepare fresh, made-to-order hamburgers.

 

Needs and Challenges

  • Enhance user experience
  • Provide nutrition information on products, location-based services in “Find It” and “Careers” with Maps integration
  • Manage & maintain promos and product images
  • Provide social content across various sections of the site
  • Support internationalization

Solutions & Services Provided

  • AJAX-based Web Service calls dynamically providing nutrition information,  location-based services in “Find It” and “Career” with Maps integration
  • Manage and maintain promos, product images, and social content
  • Supports consumption of external data feeds via custom REST API Web Services using Jersey, for Products and Jobs
  • Design supports internationalization with an English locale
 

Visualization of Project Outcomes

Wendys-Homepage

Element Solutions has over 12 years’ experience building digital solutions and over a decade of experience in delivering successful cloud solutions to leading enterprises. We firmly believe cloud computing can fundamentally change the technology landscape and contribute to business success. Delivering the client’s CMS in a fully managed cloud model empowered them to reduce total cost of ownership (TCO) and achieve digital transformation with improved customer experiences.

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