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One of the country’s most trusted financial institutions which offers a wide range of banking products and financial services for corporate and retail customers.
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The financial institution decided to create a special limited edition debit card for their special account, available for a discounted price of Rs. 99/- (for the physical card) instead of Rs. 299/- and this amount of Rs. 99/- was committed to the children of martyred soldiers.
We developed the microsite for this campaign – where citizens could apply for 811 accounts, and also share video messages for the armed forces. We also collected photo/video/text messages from social media channels and showcased them on the microsite.
- The campaign was launched with a print ad and a video message from Gaurav Kapur urging others to share their message as well. Videos were also collected from offline kiosks set-up by the financial institution and were pulled to the microsite as well. After the month-long campaign, the videos were combined into an e-Book to sent to the armed forces.
- Close to 10,000 messages received for the Fauji
- Print Ad on 9th August
- #ThankYouFauji was trending in India on 10th August
- Total 40 Lakh+ video views
- 50 Million+ Impressions on Social Media
- 2 Lakh+ Visits to the Microsite