Most Trusted Financial Institution

About Most Trusted Financial Institution

One of the country’s most trusted financial institutions which offers a wide range of banking products and financial services for corporate and retail customers.

Business Situation

On the occasion of the 75th anniversary of India’s Independence, this financial institution wanted to do something towards their contribution to the Indian Army. They were looking for social media engagement, without any contest or gratification element involved.

Discovery, Re-platform, Upgrade and Integration

Solutions & Services Provided

The financial institution decided to create a special limited edition debit card for their special account, available for a discounted price of Rs. 99/- (for the physical card) instead of Rs. 299/- and this amount of Rs. 99/- was committed to the children of martyred soldiers.

We developed the microsite for this campaign – where citizens could apply for 811 accounts, and also share video messages for the armed forces. We also collected photo/video/text messages from social media channels and showcased them on the microsite.

Creative execution:

  • The campaign was launched with a print ad and a video message from Gaurav Kapur urging others to share their message as well. Videos were also collected from offline kiosks set-up by the financial institution and were pulled to the microsite as well. After the month-long campaign, the videos were combined into an e-Book to sent to the armed forces.


  • Close to 10,000 messages received for the Fauji
  • Print Ad on 9th August
  • #ThankYouFauji was trending in India on 10th August
  • Total 40 Lakh+ video views
  • 50 Million+ Impressions on Social Media
  • 2 Lakh+ Visits to the Microsite