Discover how we helped Northwestern Medicine create new digital experiences to drive better customer engagement

May 18, 2018
Northwestern Medicine LogoNorthwestern Medicine

About Our Client

After establishing their master brand, Northwestern Memorial Healthcare required a one-stop solution for expressing their identity under one brand for their clinical, research and academic pursuits. The team built a protected, digital solution that helps manage and promote brand assets while educating employees on effectively expressing the brand. Developed as a microsite to enable the creation, storage, downloading, and printing of digital brand assets; the solution allows the team to promote the appropriate use of the brand while providing internal and external users with guidelines, resources and context for why brand matters.

 

Challenges

  • One-stop shopping for all brand collateral Solution needed to fit for their various affiliates and partners as well
  • Help client to define clear direction & strategy
  • Develop a quick and reliable solution within a condensed timeline
  • Create a microsite that promotes quality brand activism
  • Reduce the internal manual process demands on the marketing communications team

Solutions & Services Provided

  • New user experience and information architecture delivers updated content, making the information easily accessible and provides context, increasing user adoption
  • WebCenter Sites 11g provides an easy-to-use system to make changes and an integrated experience for delivering context, increasing editorial adoption
  • A unified access point provides business process orchestration and explanatory assets with less text and more images, increasing self service
  • IDMP/LDAP security allow for scalable solutions for authentication / authorization and hybrid authentication mechanism for the vendors, employees, affiliates, and partners
 

Visualization of Project Outcomes

NM Brand Center

Element Solutions has over 12 years’ experience building digital solutions and over a decade of experience in delivering successful cloud solutions to leading enterprises. We firmly believe cloud computing can fundamentally change the technology landscape and contribute to business success. Delivering the client’s CMS in a fully managed cloud model empowered them to reduce total cost of ownership (TCO) and achieve digital transformation with improved customer experiences.

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