Digital Marketing Analyst

       

Work Location:

Remote

Travel:

Few days in a month

Start Date:

Week of 17th or 24th

Requirements:

  • Advanced knowledge of Google Analytics with experience in doing website audits & providing recommendations
  • Experience in tag management capabilities like Google Tag Manager, Google Analytics, etc.
  • Provide in-depth and insightful custom reports to communicate key metrics and findings
  • Recommend and create A/B or multivariate tests to improve user experience and conversion
  • Document marketing strategies and processes and recommend improvements
  • Analyze campaign data and adjust strategies to deliver maximum return on investment
  • Ability to analyze traffic & marketing funnel conversions from channels, sources, etc.
  • Strong knowledge of SQL-based relational databases
  • Experience with digital analysis and related software preferred (e.g., Adobe Analytics / Omniture, WebTrends, etc.).
  • Experience in reporting systems preferred (e.g. tableau, powerbi, etc.)

Nice to have:

Experience managing third party tags including Doubleclick and others, and validating/auditing tag placements for digital marketing campaigns.

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