Category Archives: customer-experience

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How Hyper-Personalization Helps Build Loyal Customer Relationships

Businesses and brands have always strived to segment and target their customers to be able to adapt their communication to the exact client needs. With the advent of the digital era, the customer segmentation is now undergoing an enormous...

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Why Do You Need A Customer Data Platform (CDP)?

All companies, big and small, usually have one objective; offer the right product to its target potential customer at the right time. Most businesses have access to volumes of data but have no idea how to collect it, what to do with it, or how to...

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