For advertising to work, it needs to be accurately targeted. Good ads speak to customers about their personal needs and interests, which is why they generate sales. But accurate targeting is notoriously difficult and it’s common to waste half a...
What’s common among Google, Netflix, and Amazon? They understand their customer’s likes and dislikes extremely well. Every communication from them is centered around the customer and not around their business. Recently watched a documentary on...
Businesses and brands have always strived to segment and target their customers to be able to adapt their communication to the exact client needs. With the advent of the digital era, the customer segmentation is now undergoing an enormous...
Customers are savvy and better informed than ever before, and they no longer want cookie-cutter products or services. They expect brands to convey just the right message every time without crossing the lines of their online privacy. When a...
All companies, big and small, usually have one objective; offer the right product to its target potential customer at the right time. Most businesses have access to volumes of data but have no idea how to collect it, what to do with it, or how to...
Companies and marketers often face challenges while understanding their customers, giving rise to ineffective marketing experiences. Many of them end up marketing products to customers who already have those products or have no interest in them....
A new marketing technology called Customer Data Platform (CDP) is gaining a lot of prominence in the marketing world. With over 5000 MarTech companies, CDP seems to have become a new catch-phrase that many of the systems are trying to orient...
The marketing and advertising world has many acronyms. CDPs (Customer Data Platforms) and DMPs (Data Management Platforms) are commonly confused terms. Each of them is distinct and both the technologies play complementary roles – they don’t...
