Category Archives: customer-data-platform

CDP-ROI
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How Customer Data Platforms Can Increase Advertising ROI

For advertising to work, it needs to be accurately targeted. Good ads speak to customers about their personal needs and interests, which is why they generate sales. But accurate targeting is notoriously difficult and it’s common to waste half a...

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Email_Marketing
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Improve Email Marketing ROI using Customer Data Platforms (CDPs)

What’s common among Google, Netflix, and Amazon? They understand their customer’s likes and dislikes extremely well. Every communication from them is centered around the customer and not around their business. Recently watched a documentary on...

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iStock-621937180
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How Hyper-Personalization Helps Build Loyal Customer Relationships

Businesses and brands have always strived to segment and target their customers to be able to adapt their communication to the exact client needs. With the advent of the digital era, the customer segmentation is now undergoing an enormous...

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What is Hyper-Personalization?

Customers are savvy and better informed than ever before, and they no longer want cookie-cutter products or services. They expect brands to convey just the right message every time without crossing the lines of their online privacy. When a...

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Why Do You Need A Customer Data Platform (CDP)?

All companies, big and small, usually have one objective; offer the right product to its target potential customer at the right time. Most businesses have access to volumes of data but have no idea how to collect it, what to do with it, or how to...

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Seven Signs You Should Build a Customer Data Platform (CDP)

Companies and marketers often face challenges while understanding their customers, giving rise to ineffective marketing experiences. Many of them end up marketing products to customers who already have those products or have no interest in them....

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CUSTOMER DATA PLATFORM
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What is A Customer Data Platform (CDP)?

A new marketing technology called Customer Data Platform (CDP) is gaining a lot of prominence in the marketing world. With over 5000 MarTech companies, CDP seems to have become a new catch-phrase that many of the systems are trying to orient...

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CUSTOMER DATA
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Customer Data Platforms (CDP) Vs Data Management Platforms (DMP)

The marketing and advertising world has many acronyms. CDPs (Customer Data Platforms) and DMPs (Data Management Platforms) are commonly confused terms. Each of them is distinct and both the technologies play complementary roles – they don’t...

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