April 25 – 27, 2017
Mandalay Bay Resort in Las Vegas
Are you leading business transformation in your industry or trying to catch-up? Are you using new digital marketing technologies or struggling to understand them?
LUNCH AND LEARN
Tuesday, April 24, 2017
Thursday, April 27, 2017
Mandalay Bay, Breakers K and L
Bring Proven Digital Marketing Strategies to Highly Regulated Industries
Financial services, healthcare, life sciences, and energy and utilities face a complicated, controlled, and restricted business environment, making many proven digital marketing strategies ineffective or difficult to implement. City of Hope applied a radical vision from outside its industry to plan and launch a national brand campaign with broad-based engagement strategies for specifically targeted audiences via tightly integrated tools linking Oracle marketing automation, content marketing, and CRM solutions. In this session, learn how City of Hope was able combine the right strategy and tactics with the right platform to reach its ambitious marketing goals in a short time frame, reinventing its marketing approach.
Isaac Phillips, Associate Vice President, Digital & Marketing Analytics, City of Hope
Venkatesh Korla, Founder and Chief Executive Officer, Element Solutions