All companies, big and small, usually have one objective; offer the right product to its target potential customer at the right time. Most businesses have access to volumes of data but have no idea how to collect it, what to do with it, or how to...
Companies and marketers often face challenges while understanding their customers, giving rise to ineffective marketing experiences. Many of them end up marketing products to customers who already have those products or have no interest in them....
Gone are the days when companies look at the cloud as just another alternative to store enterprise data: companies now are trusting the cloud more than ever before. Many organizations are innovating via
Today, organizations are shifting focus towards building cloud-based hardware, software and services to realign the way they carry out business operations. A recent IDC FutureScape report on the future of the cloud market forecasts that 65...
Shopping for insurance and making a claim can be stressful. Emailing or filling out forms. Chatbots are computer programs that people interact with. They use conversational interfaces to mimic human conversation, so the experience of using one is...
Chatbots can store huge volumes of information and provide 24-hour support in a convincingly human style, so it’s no surprise that more and more businesses want one. The good news is, you don’t need technical expertise to create a bot capable of...
A new marketing technology called Customer Data Platform (CDP) is gaining a lot of prominence in the marketing world. With over 5000 MarTech companies, CDP seems to have become a new catch-phrase that many of the systems are trying to orient...
The marketing and advertising world has many acronyms. CDPs (Customer Data Platforms) and DMPs (Data Management Platforms) are commonly confused terms. Each of them is distinct and both the technologies play complementary roles – they don’t...
