Businesses and brands have always strived to segment and target their customers to be able to adapt their communication to the exact client needs. With the advent of the digital era, the customer segmentation is now undergoing an enormous...
Customers are savvy and better informed than ever before, and they no longer want cookie-cutter products or services. They expect brands to convey just the right message every time without crossing the lines of their online privacy. When a...
All companies, big and small, usually have one objective; offer the right product to its target potential customer at the right time. Most businesses have access to volumes of data but have no idea how to collect it, what to do with it, or how to...
Companies and marketers often face challenges while understanding their customers, giving rise to ineffective marketing experiences. Many of them end up marketing products to customers who already have those products or have no interest in them....
Gone are the days when companies look at the cloud as just another alternative to store enterprise data: companies now are trusting the cloud more than ever before. Many organizations are innovating via
Today, organizations are shifting focus towards building cloud-based hardware, software and services to realign the way they carry out business operations. A recent IDC FutureScape report on the future of the cloud market forecasts that 65...
Shopping for insurance and making a claim can be stressful. Emailing or filling out forms. Chatbots are computer programs that people interact with. They use conversational interfaces to mimic human conversation, so the experience of using one is...
Chatbots can store huge volumes of information and provide 24-hour support in a convincingly human style, so it’s no surprise that more and more businesses want one. The good news is, you don’t need technical expertise to create a bot capable of...
