AUTHOR ARCHIVES: venu-gooty

CDP-ROI
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How Customer Data Platforms Can Increase Advertising ROI

For advertising to work, it needs to be accurately targeted. Good ads speak to customers about their personal needs and interests, which is why they generate sales. But accurate targeting is notoriously difficult and it’s common to waste half a...

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How Hyper-Personalization Helps Build Loyal Customer Relationships

Businesses and brands have always strived to segment and target their customers to be able to adapt their communication to the exact client needs. With the advent of the digital era, the customer segmentation is now undergoing an enormous...

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Why Do You Need A Customer Data Platform (CDP)?

All companies, big and small, usually have one objective; offer the right product to its target potential customer at the right time. Most businesses have access to volumes of data but have no idea how to collect it, what to do with it, or how to...

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Seven Signs You Should Build a Customer Data Platform (CDP)

Companies and marketers often face challenges while understanding their customers, giving rise to ineffective marketing experiences. Many of them end up marketing products to customers who already have those products or have no interest in them....

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Chatbot-at-work-1
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The Rise of Insurance Chatbots

Shopping for insurance and making a claim can be stressful. Emailing or filling out forms. Chatbots are computer programs that people interact with. They use conversational interfaces to mimic human conversation, so the experience of using one is...

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Five Opensource Platforms For Chatbot Development

Chatbots can store huge volumes of information and provide 24-hour support in a convincingly human style, so it’s no surprise that more and more businesses want one. The good news is, you don’t need technical expertise to create a bot capable of...

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Mobile Strategy
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9 Steps to Defining An Enterprise Mobile Strategy

Maturity in Enterprise Mobility

Enterprise mobility has evolved. Initially, as smartphones entered the marketplace, businesses modified their websites to facilitate viewing on those smaller screens. The introduction of Apple app store offered...

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