hybrid-cloud-banner
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Why a Hybrid Cloud Approach is Worth Considering

What is Hybrid Cloud?

Some Cloud Service Providers would like for clients to believe that when looking at a Cloud strategy, every workload can and should be run on the cloud, ideally with a single cloud provider. There are obvious reasons that...

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marketing-automation
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What is Marketing Automation? How Does it Benefit the Marketers?

Gone are the days of brand loyalty. With so many options available online and offline, customers do not think twice before ending their association with a brand and moving to the next one that offers them a better experience. Today, companies...

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What is Cloud Computing and What are its Benefits?

 

Succeed with Cloud

Today, businesses across the globe are facing unprecedented challenges as they seek to stay on par with the increasing demands from customers and shareholders. To navigate through these challenges and to keep a check on...

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Can a Cloud Solution Really be Secure and Compliant?

The cost savings from moving data to the cloud provides a strong competitive advantage, and in today’s highly competitive business climate, businesses must leverage every advantage available. Across the communications, manufacturing, technology,...

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Why Disaster Recovery in the Cloud Makes Sense

With growing data, Disaster Recovery planning is important for your businesses to deal with challenges on how to manage, store and back up this information. Leveraging a cloud-based solution offers scalability to grow dynamically as the business...

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CDP-ROI
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How Customer Data Platforms Can Increase Advertising ROI

For advertising to work, it needs to be accurately targeted. Good ads speak to customers about their personal needs and interests, which is why they generate sales. But accurate targeting is notoriously difficult and it’s common to waste half a...

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Why Leverage Cloud and How to Get Rolling

With organizations challenged to keep up with the demands of their ever changing business and modern customers, more IT departments are turning to the Cloud for solutions.

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Email_Marketing
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Improve Email Marketing ROI using Customer Data Platforms (CDPs)

What’s common among Google, Netflix, and Amazon? They understand their customer’s likes and dislikes extremely well. Every communication from them is centered around the customer and not around their business. Recently watched a documentary on...

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How Hyper-Personalization Helps Build Loyal Customer Relationships

Businesses and brands have always strived to segment and target their customers to be able to adapt their communication to the exact client needs. With the advent of the digital era, the customer segmentation is now undergoing an enormous...

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What is Hyper-Personalization?

Customers are savvy and better informed than ever before, and they no longer want cookie-cutter products or services. They expect brands to convey just the right message every time without crossing the lines of their online privacy. When a...

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Why Do You Need A Customer Data Platform (CDP)?

All companies, big and small, usually have one objective; offer the right product to its target potential customer at the right time. Most businesses have access to volumes of data but have no idea how to collect it, what to do with it, or how to...

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Seven Signs You Should Build a Customer Data Platform (CDP)

Companies and marketers often face challenges while understanding their customers, giving rise to ineffective marketing experiences. Many of them end up marketing products to customers who already have those products or have no interest in them....

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Businessman hand working with a Cloud Computing diagram on the new computer interface as concept
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Five Ways Businesses Can Benefit From Cloud

Gone are the days when companies look at the cloud as just another alternative to store enterprise data: companies now are trusting the cloud more than ever before. Many organizations are innovating via cloud to drive sustainable business...

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Five Ways to Ensure Cloud
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Five Ways to Ensure Cloud Security for Your Business

Today, organizations are shifting focus towards building cloud-based hardware, software and services to realign the way they carry out business operations. A recent IDC FutureScape report on the future of the cloud market forecasts that 65...

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Chatbot-at-work
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The Rise of Insurance Chatbots

Shopping for insurance and making a claim can be stressful. Emailing or filling out forms. Chatbots are computer programs that people interact with. They use conversational interfaces to mimic human conversation, so the experience of using one is...

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ChatBOT
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Five Opensource Platforms For Chatbot Development

Chatbots can store huge volumes of information and provide 24-hour support in a convincingly human style, so it’s no surprise that more and more businesses want one. The good news is, you don’t need technical expertise to create a bot capable of...

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CUSTOMER DATA PLATFORM
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What is A Customer Data Platform (CDP)?

A new marketing technology called Customer Data Platform (CDP) is gaining a lot of prominence in the marketing world. With over 5000 MarTech companies, CDP seems to have become a new catch-phrase that many of the systems are trying to orient...

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CUSTOMER DATA
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Customer Data Platforms (CDP) Vs Data Management Platforms (DMP)

The marketing and advertising world has many acronyms. CDPs (Customer Data Platforms) and DMPs (Data Management Platforms) are commonly confused terms. Each of them is distinct and both the technologies play complementary roles – they don’t...

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REAL-TIME
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Real-Time, Smart Marketing Powered by Customers Data Platforms

Today’s consumer is undergoing a significant change in purchasing decision and media consumption behavior. The consumer engages with the brand in multiple channels at different times in a very fragmented journey to get to the purchase decision....

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CUSTOMER EXPERIENCE
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Improve the Customer Experience with Chatbots

In 2017, companies like Mastercard, Hyatt, Sephora, H&M, Casper, and Disney started using chatbots to build better relationships with their existing and prospective customers. So, what exactly are chatbots and can they really help businesses...

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FOUR BUILDING BLOCKS
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Four Building Blocks for Achieving Digital Transformation

Today, every business wants to embrace digital. Unfortunately, many companies do not understand where to start and how to drive measurable value and success. This blog will outline four key value pillars, that will help organizations fuel their...
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Mobile Strategy
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9 Steps to Defining An Enterprise Mobile Strategy

Maturity in Enterprise Mobility

Enterprise mobility has evolved. Initially, as smartphones entered the marketplace, businesses modified their websites to facilitate viewing on those smaller screens. The introduction of Apple app store offered...

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Element Solutions-blog
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Element Solutions Uses Oracle PaaS to Rapidly Launch MarketingHub

Originally posted by Oracle Customer Success

Oracle Cloud Platform enabled us to rapidly build and launch an innovative marketing cloud solution that gives our customers a more powerful and

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BE THE CHANGE-1
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BE THE CHANGE : Inspire Your Marketing, Transform Your Organization,and Change the World

Innovation is not only the creation of new technologies; it is the creative use of any medium to inspire change.

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A 3-D Selfie
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A 3-D Selfie to Get You Healthy

How an interactive self-portrait can transform health behavior through time travel, points of self care, and the power of pairs

Six months ago, my cardiologist friend Dr. S was huddled in front of our neighborhood café with the last stub of a...

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Content Authors Gain More
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Content Authors Gain Control with Oracle WCS Asset Query Attribute Editor

A Use Case Study

The Problem

Several sections of their website displayed data or assets in a list view and required these queries to be identified ahead of time and with the help of IT. 

Yet what the client wanted was to take control on setting...

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ORACLE MODERN MARKETING
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Please Join us at Oracle Modern Marketing Experience 2017

April 25 – 27, 2017Mandalay Bay Resort in Las Vegas

3950 S Las Vegas Boulevard | Oracle Modern Marketing Experience

Are you leading business transformation in your industry or trying to catch-up? Are you using new digital marketing...

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